Wilcox GSE
Spearheading Sustainable Innovation in Ground Support Equipment Solutions

Wilcox GSE is a premier manufacturer of ground support equipment with a reputation for driving transformation in the industry with cutting-edge technology and commitment to customer satisfaction.

It manufactures a wide array of customized ground support equipment, including baggage carts, propeller maintenance stands, cargo dollies, and aviation vehicles. All the equipment is hand-crafted to perfection using sturdy aluminum and steel by certified welders and installers. The products also undergo rigorous quality control processes to ensure that they always meet safety and reliability standards, earning the company a distinction for delivering robust, cost-effective products.

Wilcox GSE’s products are not just made to last but also to meet clients' exact requirements. Its aim is to deliver quality products that fulfill the unmet needs of the customer.

“Our clients yearn to have a voice, and through consistent efforts of our sales and marketing teams, we've been able to reach out to them and build genuine relationships," says David Dick, vice president at Wilcox GSE.

Along with manufacturing customized products, Wilcox GSE is keen on furthering sustainable practices and minimizing its environmental impact. Focused primarily on manufacturing non-powered equipment, it stands out as a company that truly cares about its customers and the planet.

Wilcox GSE recently switched to using aluminum as its primary material for manufacturing, allowing it to produce fully recyclable products that are lighter and more durable than those made of steel. Baggage carts, for instance, are subject to a lot of wear and tear and require frequent tire and hub replacements, contributing to waste that ends up in landfills. To minimize this, Wilcox GSE produces baggage carts made from aluminum that are lighter and experience relatively lower wear and tear. For cargo dollies, Wilcox GSE uses a peculiar tubular frame design instead of the C channel design common in the industry. This gives the product greater strength and durability with the ability to carry the same weight as standard dollies.

The capability to meet client needs at all times has been critical to Wilcox GSE’s sustained growth. It was evident during the pandemic, when shortage of products was a significant challenge across the industry.

To address this, Wilcox GSE ramped up its production capacity, ensuring product availability for customers at all times, including high-volume items that are frequently in demand. This enabled the company to maintain lead times of 60 days or less, which is essential in an industry where time is of the essence.

The company’s proactive approach has earned it a stellar reputation among its clientele, primarily airports, airlines, ground handlers, and cargo companies based in North America.

At the heart of its operations is a customer-centric approach. It custom-manufactures products by leveraging valuable customer feedback to meet clients' specific needs. During the pandemic, a customer reached out to Wilcox GSE to address issues related to cost, delivery, and lead times. The client required 50 cargo dollies, and it promptly fulfilled the order at a lower price without compromising quality. The company also made numerous revisions to create products better suited to the customer's requirements. The quality of the products delivered ensured the client secured multiple contracts, resulting in a long-standing partnership with Wilcox GSE.

With its top-notch customer service and cutting-edge solutions, Wilcox GSE has set an industry benchmark. Led by a team of highly skilled professionals, it aims to grow and expand to diversify its product portfolio further.

From designing and manufacturing ground support equipment to providing maintenance and repair services, Wilcox GSE is a one-stop shop for all aviation needs.