The Quotient Group
Elevating Aviation Marketing

Celebrating a decade of transforming marketing within the aviation sector, The Quotient Group (TQG) stands as a trailblazer, assisting airports to achieve their marketing and in-terminal advertising goals.

Leading the charge is Kim Sippola, a seasoned marketing leader with more than a 20 year track record at the Akron-Canton Airport in Ohio and Appleton International Airport in Wisconsin. Identifying a market gap, Sippola established TQG in 2013 to address industry-specific challenges that traditional local marketing firms struggled to meet. Aviation marketing isn’t just what it does— it’s who they are.

Choosing to collaborate with The Quotient Group means airports can bypass the typical learning curve associated with educating a conventional agency about aviation best practices. Instead, it saves valuable time and resources by leveraging TQG's in-house aviation experience.

TQG seamlessly integrates with airport teams, consulting on critical responsibilities including promotions for new air service, branding and graphic design, advertising, websites, social media management, marketing and communication plans, event planning, and community engagement programs. The Quotient Group is an airport’s go-to for any project no matter the size or scope. Sippola's innate talent for curating a team of highly skilled and creative individuals ensures the delivery of exceptional outcomes.

With a collective workforce boasting over 85 years of experience, TQG's team has extensive experience in airports from across the country. They excel at understanding passenger habits, perceptions, and crafting laser-focused marketing messages that deliver best results.

Sippola emphasizes, “Our extensive aviation knowledge, communication competencies, and results-driven industry reputation distinguishes us from other marketing firms, making us the optimal choice as an airport marketing agency. If it’s related to aviation marketing, we do it — and we do it well. In fact, our team members’ work has earned multiple marketing awards from airlines and the Airports Council International-North America.”

Qfactor: Shifting the Paradigm to Increase Airport Revenues

In the fall of 2019, responding to airport demand for an alternative option, TQG launched Qfactor, their in-terminal advertising division. These clients sought to regain control of their program and increase the airport’s revenue. Knowing TQG’s knack for solving problems, airports looked to Sippola for a new approach to in-terminal advertising.

With a focus on small to mid-sized airports, who often face unique challenges in this arena, Qfactor has expanded from just one to seven airports since its inception despite the challenges of the COVID pandemic. It offers a fresh approach, with a priority of understanding the airport’s objectives: reclaiming control of their in-terminal advertising, capturing more revenue, incorporating new technologies, expanding community partnerships, enhancing terminal aesthetics, and improving the passenger experience. Qfactor does it all with transparency, creativity, and highly tailored solutions.

Dynamic Airport Roundtable Conferences

To stay at the forefront of aviation trends, TQG partners with Ailevon Pacific Aviation Consulting to host Airport Roundtables, fostering relationships between airlines and airports. These conferences facilitate open communication, driving discussions on prevalent air service, marketing, and public relations topics that lead collaboration and innovative solutions.

The Roundtables, now a global event with over 60 successful conferences, foster an atmosphere of relationship building, brainstorming, and education. Airports gain first-hand knowledge of what the airlines are looking for in an airport or route, they build peer relationships, share ideas with each other, and are then better prepared for their next airline meeting.

The Roundtables are aviation’s “must-attend” small conference for airport air service development and marketing professionals.