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Transportation Review | Thursday, November 21, 2024
FREMONT, CA: Supernal LLC, Hyundai Motor Group's (HMG) Advanced Air Mobility (AAM) company, and Blade Urban Air Mobility, Inc. (Blade) today established an alliance at the 2024 NBAA-BACE to investigate prospects for developing AAM networks and fleet operations. This research will evaluate various AAM use cases in shared markets.
As part of the three-year agreement, Supernal and Blade will use one other's aviation, technology, and infrastructure access expertise to expand the AAM sector and share information about their respective products, services, and capabilities. As an eVTOL OEM, Supernal will provide insights into technological and operational intricacies to help Blade improve its future AAM service offerings. Blade, an established air transport platform, and its operator partners will provide Supernal with feedback on aircraft design and safety, upgradeability, passenger comfort, and flexibility across several operating markets.
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"As Supernal prepares to finalize our eVTOL features, it is critical we collaborate with experienced commercial partners like Blade to ensure our eVTOL's cabin features align with passenger expectations for comfort, safety and efficiency in the next generation of inter-city mobility," said David Rottblatt, senior director of strategy and commercialization, Supernal. "Supernal and Blade's partnership underscores how the Advanced Air Mobility industry has evolved: The dialogue is no longer about the feasibility of eVTOL technology, but rather how it can be optimized to suit existing commercial platforms and operators."
Supernal and Blade will collaborate on scenario planning using hypothetical routes and networks in New York City to support air taxis, organ transplant transportation, and other use cases. The two will also collaborate to develop favorable commercial arrangements in mutually beneficial areas, such as Southern California, by leveraging Supernal's eVTOL vehicle and Blade's aggregation platforms as an air charter broker.
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