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Rebuilding School Transportation Through Driver Retention


Jason Fredenburg has led transportation operations across Michigan school districts before taking the director role at Lincoln Consolidated Schools. He is an active member of the Michigan Association for Pupil Transportation, contributing to policy and funding discussions beyond his district.
Jason Fredenburg took over Lincoln Consolidated Schools’ transportation department at a difficult point. Two to three routes were being canceled every day and 38 employees had left within three years. Morale had deteriorated, revealing a problem that extended beyond staffing. Fredenburg addressed the underlying culture, rebuilding trust and stability across the department. His approach has since strengthened the department’s workforce and restored dependable service. The cultural reset started with everyday interactions. Fredenburg held connectivity days, shared meals with employees, while staff organized monthly potlucks to build relationships beyond the work. He announced birthdays over the radio and gave staff suggestion boxes to raise concerns. He also addressed compensation and staffing to give employees greater security in their roles. Turning Retention Into Reliability Compensation also became part of the retention strategy through negotiations with the union. Lincoln’s drivers, bus monitors and mechanics are unionized, and the district guarantees six hours of work per day, making their positions full-time with medical, dental and vision benefits and a retirement plan. He also built a bench of 10 full-time substitutes to absorb seasonal absenteeism. The operational gains are equally visible. The department no longer cancels routes and now handles all field trips in-house without charter buses or outside contracts. Fredenburg sees the same lesson in recruitment. Treat people well, and they talk. That word-of-mouth has become a more effective source of new drivers than job fairs alone. Safety Technology Meets Driver Judgment For Fredenburg, dependable transportation starts with keeping students and drivers safe on rural roads. Lincoln operates in a district where roads carry traffic at 50 to 55 miles per hour, so he made one rule clear. No student should ever have to cross a road.The best form of recruitment and retention is treating the current staff that you have exceptionally well, paying them exceptionally well.