JANUARY 2025TRANSPORTATION REVIEW8 IN MY OPINION Over the past decade, I have witnessed a dramatic emphasis on the need for digitalization efforts from both external and internal sources. External entities, in the form of vendors and customers, seek their own digitization paths, and internal groups attempt to find systems and tools that optimize the immense amount of data produced in the logistics business. Prior to the COVID-19 pandemic, the industry was already predicting and investing an immense amount of capital with attempts at harnessing advancing technology. As an article from February 2019 in Cleantech.com by Leo Zhang (How Digitization is Transforming Logistics Services | Cleantech Group) states, the logistics services sector was expected to reach an estimated $16.445 billion by 2026. While I cannot speak to this figure's accuracy, I believe that the events of the last couple of years have only increased the frenzy of digitalization and automation. Labor shortages, dramatic demand shifts, and questionable global geo-political stability have added fuel to the flame where digitalization and automation have seemingly shifted from a "nice to have" THE DEMAND FOR ADVANCED DIGITALIZATION AND AUTOMATION IS NOT SLOWING DOWN By Nathan Kurland, Chief Revenue Officer, Trimac Transportation
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