Thank you for Subscribing to Transportation Review Weekly Brief
Fleet management is often dominated by two extremes: small providers serving limited needs and large corporations managing thousands of vehicles. Between those two ends exists a group of businesses that require sophisticated fleet support but often struggle to receive the attention they need.
This is where Doering Fleet Management has built its reputation.
Under the leadership of Adam Berger, President of Doering, and Chip Doering, Founder of Doering, the company has focused on supporting mid-market businesses operating fleets of approximately 20 to 500 vehicles on average, growing to manage vehicles across the United States with over 97% retention. Most clients come to Doering and never leave, with many spanning 10-30 years. Berger believes these companies have historically been underserved by larger fleet management providers that may not offer the personal attention and responsiveness these growing businesses require. In addition he noted a key theme that led us them to be awarded this honor two years in a row, “We take a complicated, administratively burdensome function off management's plate so they can focus on running their business.”
For Doering, the difference comes down to understanding that every vehicle represents more than an asset. It represents a technician reaching a customer, a salesperson meeting a prospect, or a business fulfilling its commitments.
Standing Beside Clients during Challenges
The company’s approach became especially evident during the vehicle supply chain disruptions that affected businesses across industries. While many organizations struggled to secure vehicles, Doering focused on finding solutions instead of simply communicating delays.
The company searched across different markets to locate available vehicles, even moving inventory across the country when necessary to help clients avoid excessive costs. Berger noted, “We made the difficult decision to purchase vehicles our clients needed and hold them as inventory. That had never been done in our business. We did it to support our people and, in turn, help our people support the clients who depended on us!” That experience reinforced Doering’s belief that service is really measured when circumstances become difficult, not in average times, adding, “I believe our true colors showed brightest when our clients and our people needed us most.”
“We have had to be scrappy, work harder, create better client experiences, show more value, and keep our promises better than the competition in order to grow year after year and retain our clients in a competitive industry,” says Berger.
That mindset has helped the company establish long-term relationships with businesses that need a fleet partner capable of responding quickly and consistently. “Consistency comes in many forms—consistent account management, consistent service levels and response times, and, perhaps most importantly, being consistently easy and enjoyable to work with!”
Helping Businesses Scale without Fleet Challenges
Many companies experience growing pains as their operations expand. They add employees, enter new markets, and increase revenue, but their fleet processes often fail to keep pace. Older vehicles, rising maintenance costs, and operational downtime can eventually slow growth.
Doering helps businesses address these challenges by creating structured fleet strategies. The company evaluates vehicle utilization, maintenance history, replacement timelines, and business objectives to develop plans that align with longterm growth. Doering’s team makes the complexity of all the possible fleet vehicle decisions, how long to hold vehicles, how to maintain, fuel, and track them–simple! “We love to keep the simple stuff simple and use our minds to support management teams making intelligent decisions. We help them focus on the hard stuff in their days–hiring, retention, customer issues, strategic projects, and more.”
-
We want to make fleet management as simple as possible and take the load off business owners and managers so they can focus on growing and sustaining their businesses.
Through its Fleet Wellness® approach, Doering helps clients understand the condition of their fleets and prioritize improvements. Instead of waiting until vehicles become costly problems, the company works with organizations to create proactive replacement strategies.
Complete Fleet Management Partner
Doering’s role extends beyond leasing vehicles. The company provides a complete range of fleet services, including acquisition, financing, maintenance management, fuel programs, telematics, safety solutions, registration and title management, pool vehicle management, and ultimately vehicle remarketing. Our editors noted what differentiates Doering is not simply the breadth of services, but the way those services are coordinated around the client's business objectives.
The process begins by understanding what clients want their fleets to accomplish. From there, Doering analyzes available data, recommends appropriate vehicles, manages purchasing and upfitting, and continues supporting operations after delivery.
This comprehensive approach allows business leaders to spend less time dealing with vehicle-related issues and more time focusing on their customers and employees.
Growing Through Trust and Service
A key part of Doering’s success has been its relationship-driven model. Rather than requiring companies to immediately transition an entire fleet, Doering is comfortable starting with a small number of vehicles and allowing the relationship and results to speak for themselves.
The company’s team also plays an important role in maintaining that experience. Doering works with fleet professionals who stay involved with clients throughout their relationship, ensuring continuity and accountability as fleets evolve.
Named Fleet Management Company of the Year for 2026, Doering Fleet Management has earned the recognition for the second consecutive year. Doering continues to expand its capabilities while maintaining the service philosophy that helped it grow. By combining fleet expertise, personalized support, and practical strategies, the company continues helping businesses keep their operations moving forward. The customer experience Doering delivers is truly unique in the industry which is why Doering is so deserving of this award two years in a row!
As organizations face increasing pressure to control costs and improve efficiency, Doering remains focused on one objective: making fleet management easier for the companies that depend on it every day. “Everything else in our lives is becoming more complex, more expensive, and more administratively burdensome. We want to make fleet management as simple as possible and take that load off business owners and managers so they can focus on the hardest work of all—growing and sustaining their businesses while serving their employees, families, and customers.
